Success Should Be Measured By The Balance of Life,
Not By How Busy You Are

The social scene is back! As the holiday season approaches, it’s easy to get overwhelmed with the influx of social and networking events available to our small business community. As a business owner, how do you effectively run your business while efficiently managing your time?

Clearly defining and understanding your ‘Target Audience’ is a solution that has been adopted by many successful entrepreneurs. It is nearly impossible to connect to everyone, not to mention time-consuming and exhausting. This strategy of being everywhere all the time also runs the risk of sending mixed messages about your company’s intent and values.

Simply put, you don’t have to be everything to everyone. In fact, by being present solely for your target audience, you can portray yourself and your brand as authentic and in-tune with your followers.

How many times have you gotten to the end of the holiday season and been so overwhelmed that you feel you need a whole month to ‘recover’? During that period of recovery, while reminiscing about all the extra activity you took on, how many interactions were truly meaningful leading to a favorable future opportunity?

As excited as we all are to resume normal networking activities, our SCORE team invites you to reflect; be intentional about where and how you spend your time. Zig Ziglar once said, “Success is not measured by what you do compared to what somebody else does. Success is measured by what you do compared to what you are capable of doing.” We encourage you to allow yourself the liberty to live a balanced life, free of pressure from outside forces of having to be everything to everyone.

If you are an entrepreneur struggling with finding this balance, request a session with one of our skilled SCORE mentors. As the nation’s largest provider of free business mentoring services, we offer a talented array of entrepreneurs who have found this work-life balance and can share with you their insights.

About the Author(s)

Jessica Belfry

I can help you in the areas of business startup, branding, employee relations, business acquisitions, environmentally-friendly business practices, budgeting, and goal-setting. My career background is in the beauty industry including botanically-blended manufacturing, product launch, sales education, team building, and client engagement.

Certified Mentor | Chapter Chair
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