Inspiration for a business name can come from an unusual source. Such was the case for Kyle Herzog, Scott Biely and Joe Maretti of northeastern Wisconsin.

When they began planning a business selling golf polos and accessories, they thought long and hard about a name that would typify Wisconsin.

“In the first couple of days after deciding to start the business, we asked ourselves, ‘What does Wisconsin love?’ And, the answer that came to us was, ‘Wisconsin loves the Old-Fashioned.’ That was perfect — a cool-sounding name with a Midwestern feel,” Herzog said. “We became ‘Old Fashioned Golf.’”

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